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Are you careful to determine your customers' needs when selling your products?

WRITTEN BY STEVE MARR
TUESDAY, 5 NOVEMBER 2019

Moses told the people, "Cursed is he who misleads a blind person on the road" (Deuteronomy 27:18 NASB).

If we want long-term relationships with customers, we must understand a customer's need and then endeavor to meet that need rather than just selling our inventory. A restaurant may push the buffet late in the day rather than suggesting ordering off the menu, or a clothing clerk may say the blouse looks great when the fit is poor just to make a sale. The long-term result is an unhappy customer who won't come back because of mediocre service. So meet the needs of your customers.

In the Word

Moses told the people, "Cursed is he who misleads a blind person on the road" (Deuteronomy 27:18 NASB).

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