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When presenting merchandise to customers, is everything appealing to the eye?

WRITTEN BY STEVE MARR
FRIDAY, 1 NOVEMBER 2019

The Lord said, "Bring forward your strong arguments" (Isaiah 41:21 NASB).

Most purchases by customers are emotional and not necessarily based on the merits of every product. Part of your strong argument to a customer is visual presentation. Review your establishment. Are your building and grounds neat and tidy? Is the display cluttered or appealing? Consider bringing in an expert or knowledgeable friend for a few hours to advise you on the appearance from a customer's perspective. Make your property appearance part of your strong argument to rope in additional customer sales.

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The Lord said, "Bring forward your strong arguments" (Isaiah 41:21 NASB).

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