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When designing print ads, does your headline sell?

WRITTEN BY STEVE MARR
WEDNESDAY, 30 OCTOBER 2019

The Lord said, "Bring forward your strong arguments" (Isaiah 41:21 NASB).

Studies have shown that 75 percent of responses to print ads are based on the headline. Make your headline clear and bold and have a hook to catch your customer. Keep the typestyle simple. Don't allow the ad copy to detract from the impact of the heading. If necessary, either buy a bigger ad or reduce copy to keep your effect high. Your bold headlines will catch your customers with clear, strong arguments which will fill your establishment with new customers.

In the Word

The Lord said, "Bring forward your strong arguments" (Isaiah 41:21 NASB).

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