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Do you know where to look for new customers?

WRITTEN BY STEVE MARR
TUESDAY, 29 OCTOBER 2019

The Lord spoke to Hosea, "My people are destroyed for lack of knowledge" (Hosea 4:6 NASB).

Many businesses do not know the profile of their current customers and therefore don't know where to look for prospects. Develop a customer survey that determines customer preferences, demographics, and geographic area. Offer some free product or a "$5.00 Off" coupon toward the next purchase to encourage survey completion. Then buy matching mailing lists or otherwise target your marketing to similar prospects. Your newfound knowledge will allow you to hit a marketing bullseye for new customers.

In the Word

The Lord spoke to Hosea, "My people are destroyed for lack of knowledge" (Hosea 4:6 NASB).

Workplace Resources

With all the temptations to give in to greed, cutting corners, and taking advantage of people, every Christian business leader must ask, "Will I be a person of integrity?" Check out Steve Marr's new book "Integrity in the Workplace"

Steve Marr's Blog