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Do you charge directly into every business battle?

WRITTEN BY STEVE MARR
FRIDAY, 22 SEPTEMBER 2017

God told Moses to lead the people away from the Philistines, "Lest the people change their minds when they see war, and they return to Egypt" (Exodus 13:17 NASB).

Effective leaders learn to pick the right battles. When faced with a formidable competitor, count the cost of battle. If a head-on clash would be bloody and difficult to win, nibble at a small part of the market, and find and exploit a niche. Flavored ice tea started as a niche market of a company that couldn't take on Coke directly. Pick battles well for business success.

In the Word

God told Moses to lead the people away from the Philistines, "Lest the people change their minds when they see war, and they return to Egypt" (Exodus 13:17 NASB).

Workplace Resources

Jesus said, "For which one of you, when he wants to build a tower, does not first sit down and count the cost, to see if he has enough to complete it?" (Luke 14:28 NASB) Download your Free Guide to Growing Your Business God's Way

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