When a customer complains, do you fix the problem permanently?
WRITTEN BY STEVE MARR
THURSDAY, 4 MARCH 2010
Scripture instructs, "We must pay much closer attention to what we have heard, lest we drift away from it" (Hebrews 2:1 NASB).
Often, a customer will complain about a poor service, product, or attitude. We rush to fix the immediate problem, but we may fail to correct the root cause of the complaint. Do not drift away from the customer concern. Follow through consistently, and ensure permanent changes are made in your business as necessary. The result will be improved quality, and customers will not drift away from your business.