When a competitor is attacking your business and customers, do you clearly alert your staff?
WRITTEN BY STEVE MARR
FRIDAY, 29 APRIL 2016
Paul wrote, "For if the bugle produces an indistinct sound, who will prepare himself for battle?" (1 Corinthians 14:8 NASB).
Every business will face new or innovative competition. The key is how you and your business team respond. First, identify your competitive threat and then determine how best to respond. Next, clearly and consistently communicate to your staff three things: (1) what challengers or competitors are gunning for your business, (2) how each is attempting to take your customers away, and (3) what steps you and your team need to take to win victory and keep your customers.