When negotiating a sale, do you try to squeeze out the last buck?
WRITTEN BY STEVE MARR
FRIDAY, 24 APRIL 2015
The prophet Ezekiel wrote, "Let not the buyer rejoice, or the seller mourn." (Ezekiel 7:12 NASB).
Long-term customer relationships require long-term satisfaction. Consider every sale as either the beginning or extension of a long-term relationship. Establish the proper relationship from the customer's viewpoint of good value for money. You may have a customer over a barrel today, but if you try to squeeze the last dollar from a sale, that customer will begin to look elsewhere in the future. Delight your customers for long-term success.